Digital Marketing Tips and Tricks

How California’s New Data-Privacy Law Will Impact Your Business

With the passing of Proposition 24, California consumers now have more personal data protection rights than ever before. The California Privacy Rights Act (CPRA) improves provisions and extends enforcement of the existing California Consumer Privacy Act (CCPA).

 

If you're thinking, how does a data privacy law passed in California affect my business in a totally different part of the country? Even if your company is headquartered outside of California, if you're conducting business within the state, you are subject to CCPA and CPRA guidelines. Beyond this, many new laws and guidelines are first implemented in California, and later make their way into other states throughout the country. Because of the visibility of privacy laws with the rise of digital media, we expect other states to adopt similar statutes in coming years. 

 

While the CPRA doesn't go into effect until 2023, the CCPA currently governs data privacy protections for Californians and gives consumers the...

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Creative Video Marketing is Key

As a real estate agent, you understand the fundamental value of maintaining a consistent and reputable online presence for your target audience. In this highly competitive and personalized industry, staying ahead of the competition isn't as simple as posting attractive and well-lit walking tours of your listings. Here are nine more ways you can use video marketing not only to differentiate yourself but get your listings selling like hotcakes!

 

SCHOOL VIDEO REVIEW
As you know, schools are often a make-or-break when it comes to a buyer’s decision whether or not to make an offer on a new home. For family-friendly properties, sharing a video review of the school district can make it easier for potential buyers to decide if the property is right for them. Our School Promo video template can make it easy for you to get started on this type of video.

REAL ESTATE LISTING VIDEO
This video is similar to the property listing video shared above, but with a different purpose. In this...

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Your Basic Real Estate Marketing Strategy

Business is constantly evolving and it’s important to adapt. When it comes to a real estate marketing strategy, consistency is key. Follow these basic steps and you will see significant improvement in your business this year.

 

Social media is one of the most valuable means of connecting with your audience and potential real estate clients. It’s a direct light into your world both personally and professionally. It’s important that you remain consistently active on your channels and engage at least three times per week either through liking, commenting, or direct messaging. You know the saying: “Out of sight, out of mind.” Stay at the forefront of your audience’s minds by being consistently active on social media. If your followers see that you’re actively going to open houses, checking out new build opportunities, or improving your knowledge in the industry, they will be more likely to trust that you’re the right agent to go with...

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The Changing World of Social Media

Social Media has blown up this year in a totally unexpected way. Consumers are spending more time on their platforms than ever and new mediums are popping up everywhere. The truth is...we’re not entirely sure what the social media world will look like by the end of 2021. As much as we’d like to look into our crystal ball and tell you with absolute confidence, we can’t. 

 

Apart from all of the uncertainty, we do know one thing for sure: you must determine where your audience is most active. Instead of trying to be present on every single platform that exists, do some research. Where is your client base spending their time most? Is it scrolling through images on Instagram, reading longer posts on Facebook, or broadening their minds on LinkedIn? While this requires a bit more work upfront, it’s a guarantee for long term success.

 

It’s important to understand that social media is way more than posting. You must have a strategy that includes...

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The LinkedIn Algorithm Has Changed: 5 Tips to Consider

Social media platforms are ever-evolving. Just when you think you understand how a platform works, a new algorithm will be put into place or new features will pop up. LinkedIn is the only platform of its kind, connecting professionals around the world with career advice, relevant news and job opportunities. Over the past year, the algorithm has changed on LinkedIn and it has become more and more challenging to have your posts seen by connections and beyond. 

 

While no one will ever fully comprehend how to be “LinkedIn famous,” unless you’re the team behind the schemes, there are some basic tips to follow that will undoubtedly make your reach go further.

 

  1. Ask yourself: “Is my post relevant?”
    Relevancy will always connect with people more than anything. If your post is discussing a hot topic in the news this week or highlighting someone in a field who is doing great things, then your post will be liked, commented on, and shared by more...
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How to Beat the Instagram Algorithm

You may be noticing some recent changes to the interface of Facebook and Instagram. It can be startling, confusing, and annoying, especially if you just got used to the last version. We’re here to let you in on a secret…Facebook and Instagram will never stop updating. We have to adapt and change with the times. With that said, the algorithm is changing as well. Your posts may not be doing as well as they used to and if you are putting effort into your posts, that can be incredibly frustrating. When you work hard, you want to see results.

 

But there is hope! We have a shortlist of “must-dos” that will absolutely change your success on Instagram. Here at Amplify we always say, “consistency is key.” Trust us, these tips will do wonders for your engagement and success as a business.

 

  1. Be true to yourself.
    Instagram does not want overly altered images. Avoid doctoring your photos and focus on organic imagery that gives your audience...
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Social Media Safety

Social media can be incredibly effective at connecting you with loved ones, colleagues, and clients, but if it is not monitored correctly, your information can fall into the wrong hands. We’ve heard of a few horror stories recently and wanted to re-share some of the straight-forward tasks that all social media users should consider in order to keep their personal and professional accounts safe.

  

  • Password Protect Your Phone
    This may seem like a no-brainer, but a phone password is actually not mandatory. If you have apps that contain passwords, like Instagram, Facebook, or Twitter, then you should absolutely password protect your phone. If someone were to find your phone and easily access it, they could do damage to your accounts and furthermore steal your accounts.

  • Diversify Your Passwords
    Your password for Instagram should not be the same as your email, for example. This also goes for your personal and professional passwords. Do not have the same passwords for...
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Video production is the present and future of business.

Video production is the present and future of business. If it seems intimidating and you are unsure of whether or not it’s worth the time and resources, let us assure you it is worth it. According to Wyzowl, 85% of businesses use video as a marketing tool and 92% of marketers who use video say that it’s an important part of their marketing strategy. In a world where content is primarily text and images, think about how captivating a video is instead. 

 

So, where do you start? It’s important your video content is in line with your business and goals. Here are eight content ideas to jumpstart your marketing efforts:

 

    1. Coffee with the CEO - How many times have you thought “I’d LOVE to pick his/her brain on how they got their business to where it is today?” When a consumer is able to connect with one of a business’ leaders, they are more likely to choose them the next time they need their services. Putting a face to a business...
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Google Web Stories, a “full-screen, visual experience optimized for your mobile device.”

There is a lot of news produced every minute of every day.

Google is focused on helping you maximize the way you interact with news on your mobile device and more importantly, news that you want to read. That is why they created Web Stories, a “full-screen, visual experience optimized for your mobile device.”  

When you open your Google app on your smartphone, you will see a variety of articles or “Web Stories” that are fed to you based on what you commonly search or content that you interact with regularly. For instance, if you are frequently googling information on a specific area, you will most likely be fed articles related to that area. 

From a business perspective, it is important to know how to create Google Web Stories for your clients. Getting in front of your community in this way can keep you top of mind and serve as a way to spread important news quickly.

 

Here are basic facts to know about the creation of Google Web Stories:...

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You hired talented professionals, but how do you keep them?

You can bring in all the clients in the world and have the most thorough strategy for your business, but if you don’t have a team that is on the same page with you, you have nothing. Having sincere, dedicated, motivated, and loyal employees mean everything. More so, you can hire talented professionals, but how do you keep them? There’s nothing more impressive than hearing about an individual who has remained committed to one company for the entirety of their career. How? What did that business do that was so special? If your employees are content, they will be your strongest advocates for your business.

 

As a business owner, you strive to get the word out to the public about your services and the success of your work. Many do not consider the power your employees have. They are walking billboards and free billboards at that! It costs $0 to have your employees tell their friends, families, former colleagues, and strangers on the street how wonderful it is to work...

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