Social media platforms are ever-evolving. Just when you think you understand how a platform works, a new algorithm will be put into place or new features will pop up. LinkedIn is the only platform of its kind, connecting professionals around the world with career advice, relevant news and job opportunities. Over the past year, the algorithm has changed on LinkedIn and it has become more and more challenging to have your posts seen by connections and beyond.
While no one will ever fully comprehend how to be “LinkedIn famous,” unless you’re the team behind the schemes, there are some basic tips to follow that will undoubtedly make your reach go further.
You may be noticing some recent changes to the interface of Facebook and Instagram. It can be startling, confusing, and annoying, especially if you just got used to the last version. We’re here to let you in on a secret…Facebook and Instagram will never stop updating. We have to adapt and change with the times. With that said, the algorithm is changing as well. Your posts may not be doing as well as they used to and if you are putting effort into your posts, that can be incredibly frustrating. When you work hard, you want to see results.
But there is hope! We have a shortlist of “must-dos” that will absolutely change your success on Instagram. Here at Amplify we always say, “consistency is key.” Trust us, these tips will do wonders for your engagement and success as a business.
Social media can be incredibly effective at connecting you with loved ones, colleagues, and clients, but if it is not monitored correctly, your information can fall into the wrong hands. We’ve heard of a few horror stories recently and wanted to re-share some of the straight-forward tasks that all social media users should consider in order to keep their personal and professional accounts safe.
Video production is the present and future of business. If it seems intimidating and you are unsure of whether or not it’s worth the time and resources, let us assure you it is worth it. According to Wyzowl, 85% of businesses use video as a marketing tool and 92% of marketers who use video say that it’s an important part of their marketing strategy. In a world where content is primarily text and images, think about how captivating a video is instead.
So, where do you start? It’s important your video content is in line with your business and goals. Here are eight content ideas to jumpstart your marketing efforts:
Google is focused on helping you maximize the way you interact with news on your mobile device and more importantly, news that you want to read. That is why they created Web Stories, a “full-screen, visual experience optimized for your mobile device.”
When you open your Google app on your smartphone, you will see a variety of articles or “Web Stories” that are fed to you based on what you commonly search or content that you interact with regularly. For instance, if you are frequently googling information on a specific area, you will most likely be fed articles related to that area.
From a business perspective, it is important to know how to create Google Web Stories for your clients. Getting in front of your community in this way can keep you top of mind and serve as a way to spread important news quickly.
You can bring in all the clients in the world and have the most thorough strategy for your business, but if you don’t have a team that is on the same page with you, you have nothing. Having sincere, dedicated, motivated, and loyal employees mean everything. More so, you can hire talented professionals, but how do you keep them? There’s nothing more impressive than hearing about an individual who has remained committed to one company for the entirety of their career. How? What did that business do that was so special? If your employees are content, they will be your strongest advocates for your business.
As a business owner, you strive to get the word out to the public about your services and the success of your work. Many do not consider the power your employees have. They are walking billboards and free billboards at that! It costs $0 to have your employees tell their friends, families, former colleagues, and strangers on the street how wonderful it is to work...
Google is at it again to ensure that consumers are seeing content that actually matters to them. Google Discover is “helping you stay organized and in the know about the things that matter to you.” Google is doing the guesswork based on the content you normally consume, search for, or are sent from others. You are fed content that you didn't even know you wanted or needed.
So, what’s the catch? There’s no way to optimize your search results in Google Discover. As a business, you’re probably wondering, “how can I appear on my consumers’ search page?” Well, that’s not the point of Google Discover. But there are two simple tips that researchers have found to be helpful in better understanding and utilizing the platform:
That seems like the bread and butter to most businesses anyway, right? If that’s...
Google wants to see your business succeed which is why they’ve created a free video creation tool for YouTube. If you’re a business owner with little-to-no video experience, this is for you! It’s a straight-forward, dummy-proof way of marketing.
When I moved to Los Angeles in 2016, I immersed myself in everything outdoors. I took up peak bagging in the mountains of Southern California and Sierra Nevada. It didn't take long for me to notice the uneven ratio of men to women sharing the trail with me.
While the gender scales have balanced out over the years, the outdoor industry still suffers from a noticeable lack of diversity. In the same vein, it was hard to find online communities where women of the outdoors could share their experiences in a safe and moderated environment.
Armed with a background in marketing and a mission to cultivate a space to celebrate and empower wild women, Go Galavanting was born. Since 2018, the community has grown to over 17,000 community members with the #GoGalavanting hashtag accruing over 20,000 unique posts.
In this post, I’ll lay out the steps I took to achieve that growth and, with enough time and dedication, you can too with your own community.
Laying the groundwork
1) Create something of value they want – Draw your prospective clients in with an enticing lead magnet. A lead magnet is a piece of content you offer to your audience in return for their email address in order to gain access to the content. That content piece could be anything; a cheat sheet, checklist, eBook, email course, or a white paper.
2) Deliver content consistently and ask them to share with someone who might find the information valuable – Your email subscribers are your brand’s biggest advocates. Having...