1) Different people absorb information in different ways – Visuals like video is an attention grabbing medium and is processed by the brain 60,000 times faster than text. As humans, we tend to avoid cognitive strain; video is more entertaining and digestible for your audience since it’s easier to process information when it’s in that format compared to any other. If 65% of people are visual learners and one minute of video is the equivalent to 1.8 million words, that equals a plethora of knowledge your customers can soak in like a sponge!
2) Establish a more personal connection to your audience – Video content is more likely to engage us and ignite emotions. Brands can harness the power of their viewers’ minds to create a genuine and lasting emotional connection to their mission and products. Images that elicit emotional responses cause our brains to release a chemical called oxytocin which helps us form empathy and build trust in a product or brand. Funnel that emotional connection to help convert your viewers into loyal customers. Research shows that campaigns that lead with emotional content perform twice as well as video with only rational content.
3) Demonstrate a clearer way to showcase your knowledge – 98% of consumers report they’ve watched a video to learn more about a product or service. Furthermore, 45% of businesses who incorporate video content into their marketing strategy report they have an FAQ/explainer clip front and center on their homepage. If you’re trying to communicate a difficult concept, why not create an animated video? Talking heads are a thing of the past. Animation can breathe life and creativity into your concept. Animated videos offer a mix of entertainment, nostalgia, and simplicity.