Creative Video Marketing is Key

Uncategorized Mar 11, 2021

As a real estate agent, you understand the fundamental value of maintaining a consistent and reputable online presence for your target audience. In this highly competitive and personalized industry, staying ahead of the competition isn't as simple as posting attractive and well-lit walking tours of your listings. Here are nine more ways you can use video marketing not only to differentiate yourself but get your listings selling like hotcakes!


As you know, schools are often a make-or-break when it comes to a buyer’s decision whether or not to make an offer on a new home. For family-friendly properties, sharing a video review of the school district can make it easier for potential buyers to decide if the property is right for them. Our School Promo video template can make it easy for you to get started on this type of video.

This video is similar to the property listing video shared above, but with a different purpose. In this context, it’s a property listing video, or collection of listing videos, that serve as a sales tool. Inman reports that 73 percent of homeowners say they’d be more likely to list with a real estate agent that offered to create a video for them. This is your opportunity to showcase this offering.

A video about yourself is one of the best ways to give potential clients an idea of who you are and whether they’d like to work with you. Use this video to help potential clients put a face and personality to your name. Include a headshot, any accolades or awards you’ve received, testimonials from previous clients, and, most importantly, your contact info.

While your "About me" video gives you an opportunity to showcase that you’re great, a testimonial video gives your clients the opportunity to tell the world that you’re wonderful to work with. A testimonial video is a nice way to show potential clients that you’ve got a positive track record.

A tips video is similar to an explainer video. But instead of explaining a real estate concept, you’re providing advice for people in the way of tips. Some examples include tips for staging your home for an open house, tips for finding the home that’s right for you, or tips for choosing the right real estate agent (spoiler alert: it’s you!). 

Highlighting local businesses is a nice way to show potential clients that you know the neighborhood. But aside from that, it gives you the opportunity to get to know folks at businesses around the community that could recommend you to their customers and friends. Share these videos on social media and tag the businesses you’re featuring.

Similar to highlighting local businesses, highlighting community events in video form is a nice way to get involved and get your name out. Create event recaps and share them on social media, tagging other businesses and organizations that were involved.

As you create and share your real estate videos, feel free to explore beyond the examples included here. Creative video marketing can be crucial in landing a key client and valuable referrals for your real estate business down the road!


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