If you’re ready to take the next steps, keep in mind a Facebook group requires consistent oversight, engagement, and administration. You’ll need to have the proper infrastructure from the start and the desire to keep things going for the long haul. While overnight success is a rarity, consistently nurturing and engaging with your group members is something that will lend itself to a healthy, growing, and prosperous Facebook community.
Unfortunately, the majority of business pages on Facebook cannot capture the amount of engagement the page owner desires or needs to create meaningful impact. Enter: Facebook groups. The right discussion in these communities can skyrocket your brand’s credibility because it’s not as intimidating or polished as your company’s business page. Understandably, most consumers would rather not engage on a post made by a business, but if it’s in a group setting that invisible barrier is removed. Facebook groups give your brand the opportunity to present a more relatable and human persona. After all, your customers want to engage with a person, not a company.
In a group, you have the handy ability to pin a post to the top. This is a great place to insert a call to action and draw attention to brand updates, contests, giveaways, promotions, time sensitive information, surveys, etc. Facebook groups serve as a great hub to crowdsource feedback from the community. Create a poll to survey opinions on a particular subject matter or a question you might have. Polls and pinned posts to feedback forms can be beneficial for every business. With Facebook groups being 100 percent free, easy to set up, and a powerful hub for marketing your business and connecting with your audience, starting one should be on your brand’s marketing to-do’s for 2020.