Google Web Stories, a “full-screen, visual experience optimized for your mobile device.”
Dec 09, 2020
There is a lot of news produced every minute of every day.
Google is focused on helping you maximize the way you interact with news on your mobile device and more importantly, news that you want to read. That is why they created Web Stories, a “full-screen, visual experience optimized for your mobile device.”
When you open your Google app on your smartphone, you will see a variety of articles or “Web Stories” that are fed to you based on what you commonly search or content that you interact with regularly. For instance, if you are frequently googling information on a specific area, you will most likely be fed articles related to that area.
From a business perspective, it is important to know how to create Google Web Stories for your clients. Getting in front of your community in this way can keep you top of mind and serve as a way to spread important news quickly.
Here are basic facts to know about the creation of Google Web Stories:
- They come in a variety of formats
While your Web Story can be purely editorial, video is known to be the most successful and have the highest engagement. Make sure you choose a format that is appropriate for your content.
- Focus on concise content
Ensure that your text is to the point. Don’t have lengthy paragraphs and adjust the text size to fit your image on the screen.
- Let your voice be heard
Share your perspective on the topic. Consumers want to hear what you have to say. How is your opinion different from others’? Why is what you’re sharing important?
- Optimize for Google
Just because you post your Google Web Story doesn’t mean it will be widely seen. After all the effort you put in, you deserve to shine! Ensure that you are optimizing for Google by using the Web Story tool.
- Use an engaging cover to capture your audiences’ eyes
The cover should reflect your brand but also be visually enticing. Think about content that would make your thumb stop scrolling.
- Use video captions
Think about how many times you’ve been in a room or on public transportation without headphones. You scroll to a video that looks super interesting, but you don’t want to play it out loud. It’s frustrating! That’s why video captions are helpful. It’s an alternative way to connect with consumers.
We have just scratched the surface, but fortunately, Google has created a Best Practices Guide that walks you through the “do’s” and “don’ts” of Google Web Stories. This fascinating and rapidly growing tool is just another way to make waves in your industry. Are you ready to dive in?