Digital Marketing Tips and Tricks

How To Build An Online Community From Scratch With Ash Czarnota of Go Galavanting

When I moved to Los Angeles in 2016, I immersed myself in everything outdoors. I took up peak bagging in the mountains of Southern California and Sierra Nevada. It didn't take long for me to notice the uneven ratio of men to women sharing the trail with me.

While the gender scales have balanced out over the years, the outdoor industry still suffers from a noticeable lack of diversity. In the same vein, it was hard to find online communities where women of the outdoors could share their experiences in a safe and moderated environment.

Armed with a background in marketing and a mission to cultivate a space to celebrate and empower wild women, Go Galavanting was born. Since 2018, the community has grown to over 17,000 community members with the #GoGalavanting hashtag accruing over 20,000 unique posts.

In this post, I’ll lay out the steps I took to achieve that growth and, with enough time and dedication, you can too with your own community. 

Laying the groundwork

When...

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Grow Your Email List With The Right Prospective Clients

Email is used by almost everyone in the first world.

More so than social media, email is the hub of communication and creates more conversions than any other platform. Email is a direct and effective line to your clients and leads to a larger, highly targeted audience. Let’s dive into how to grow your email list like a pro with tried and true content marketing tactics.

 1) Create something of value they want – Draw your prospective clients in with an enticing lead magnet. A lead magnet is a piece of content you offer to your audience in return for their email address in order to gain access to the content. That content piece could be anything; a cheat sheet, checklist, eBook, email course, or a white paper. 

 2) Deliver content consistently and ask them to share with someone who might find the information valuable – Your email subscribers are your brand’s biggest advocates. Having...

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3 Reasons Why Your Brand Needs To Be Using Video

Any growing brand needs a video marketing strategy.

Video has become ubiquitous on every social platform and branding channel. Additionally, video content has evolved to be an integral component of a brand’s overall marketing strategy. Today our attention spans are short and shrinking even more. Video marketing acts as the vehicle to deliver your messages more effectively in a shorter amount of time in addition to emotionally resonating with your target audience that cannot be conveyed through text alone. 

1) Different people absorb information in different ways – Visuals like video is an attention grabbing medium and is processed by the brain 60,000 times faster than text. As humans, we tend to avoid cognitive strain; video is more entertaining and digestible for your audience since it’s easier to process information when it’s in that format compared to any other. If 65% of people are visual learners...

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Do You Need A Facebook Group?

Maybe!

Do you need a facebook group? You would absolutely benefit from one if you answer YES to any of the following: 1) You have a large team that you want to motivate, engage with several times a week, keep pertinent information relevant, start conversations, etc. 2) Have a dedicated community that wants more from you and your business that you can engage with regularly.

 If you’re ready to take the next steps, keep in mind a Facebook group requires consistent oversight, engagement, and administration. You’ll need to have the proper infrastructure from the start and the desire to keep things going for the long haul. While overnight success is a rarity, consistently nurturing and engaging with your group members is something that will lend itself to a healthy, growing, and prosperous Facebook community.

Unfortunately, the majority of business pages on Facebook cannot capture the amount of engagement the page owner desires or...

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The Power Of Consistency For Your Brand

Consistency Is The Secret Sauce To Success

Thinking of all the ways you can scale your business from a marketing and sales standpoint is either a FUN or OVERWHELMING idea. If you’re leaning towards the latter (like many of our clients do), then it’s time to do one of two things – or maybe two of two things:

 Get back to the basics. This means training your focus and resources on your core 4-5 tactics that generate the most engagement and conversion for your business, and doing them exceptionally well. CONSISTENCY is the number one indicator of success or failure. Consistency defines your business practices and can make a lasting impact on how your business thrives. The best marketing strategy in the world is doomed to fail if you don’t execute it consistently. It also allows for effective measurement of strategy. Until you have tried a new tactic for a period of time and in a consistent manner, you can’t determine if...

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Tips To Creating Better Content That Converts

Content is king.

Maintaining a consistent content calendar can help your brand convert. Content is king and it’s the ultimate inbound marketing practice for a reason. When you create content, you’re offering valuable information at no cost to your community, attracting more leads to your website in addition to retaining existing customers through quality engagement. If you’re at a loss of how to begin building out a robust content strategy of your own, we’ve compiled a few tips and tricks below: 

 1) Create a list of topics you can build content for – Build content around trending topics in your industry your audience will be interested to read about. You can organize your brainstorming session through topic clusters. Build out your topic cluster around your main keyword to create a pillar piece that covers that topic in depth. Moving forward, you can then craft shorter pieces like...

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Build An Editorial Calendar You Can Actually Manage

Simplify your content management with an editorial calendar

For many of our clients, being active on their blog, with their newsletter, and through their social media channels is most challenging. And it’s not the idea of posting that’s overwhelming – it’s keeping a consistent flow of content on their feed that makes “content” hard. 

What if I told you that you could take a lot of the stress out of your content strategy, simply by using an editorial calendar and being diligent about the planning process? That you could worry about what to post once a month, and just implement your calendar on an as-needed basis throughout the month. 

Truth be told, this is how we work with the majority of our clients – and I’m going to walk you through the basics of our process below:

Create social media content easily
  1. Build Out Your Content a Month At a Time

While it may be appealing to build your editorial calendar...

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Three Tips For Social Media Success

Quick Tips to Make Your Social Media Efforts More Successful

One of the most common things we hear from new clients? “I know I need to be ON social media, but it doesn’t really DO anything for me.” 

In actuality, our clients are seeing a lot of growth from social media – when they use it the right way. And oftentimes, that starts with some basic tips that help you make your social media accounts….more social. 

  1. Include Contact Information in Your Profile

People often spend a lot of time building up their social media profile, increasing followers, creating compelling content, and beefing up engagement. Yet, they often make a critical mistake. They don’t make it easy for a follower to get in touch with them by keeping their contact details visible.

You may think that having your contact info on one platform is enough- this isn’t the case. Even if your social pages

contain a link to your website,...
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Keep Your Visuals Consistent

Quick Tip Tuesday: Are Your Visuals Representing Your Brand Well?

Many people are so focused on the message that they lose sight of the importance of the visuals that they are using in their marketing campaigns. Visuals are key to having consistent brand awareness. You should consider making a style guide that contains a logo, color palette, and font that is used consistently across all your visuals. This will give your brand an identity, and will increase awareness and affiliation with your brand. Further, you should consider taking your own images opposed to stock images in order to create a specific look that represents the feel of your brand. Visual consistency should always be an important component in your marketing strategy.

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Speed Up Your Time To Close: Keep Potential Customers Engaged

Quick Tip Tuesday: Keeping Prospects Engaged

Moving your potential customers from prospect to closed sale efficiently means keeping your prospects engaged from the time that they’re introduced to your brand through the purchase. That means that you are going to need content that is continuously providing new and valuable information. The question is; how do you manage to say the same thing, without the prospect losing interest? The answer is diversifying your content format. Consider using formats like blogs, videos, info-graphics, case studies, and e-mail marketing. Changing the format allows you to keep the message the same, but make the content new. #amplifytip

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