When I moved to Los Angeles in 2016, I immersed myself in everything outdoors. I took up peak bagging in the mountains of Southern California and Sierra Nevada. It didn't take long for me to notice the uneven ratio of men to women sharing the trail with me.
While the gender scales have balanced out over the years, the outdoor industry still suffers from a noticeable lack of diversity. In the same vein, it was hard to find online communities where women of the outdoors could share their experiences in a safe and moderated environment.
Armed with a background in marketing and a mission to cultivate a space to celebrate and empower wild women, Go Galavanting was born. Since 2018, the community has grown to over 17,000 community members with the #GoGalavanting hashtag accruing over 20,000 unique posts.
In this post, I’ll lay out the steps I took to achieve that growth and, with enough time and dedication, you can too with your own community.
Laying the groundwork
When...
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